Look. We all know that looking for a job sucks. So-called experts say that looking for a job is a full-time job. Except no one is paying you, you don't have anyone else's deadlines to meet, and you're working wherever there's wifi. It's easy to lose motivation.
And I know I have it pretty easy. I'm living at home right now, and my mom isn't charging me rent (yet). I don't have to foot the grocery bill, and she still loves to go shopping by herself and come back with clothes for me. So I don't have many expenses. Gas for the car. Any shopping I do myself. Food if I go out- but I like to cook, so that's pretty rare. I'm not in desperate need of money. And I am working part-time. So that at least gives me a reason to get out of my pjs most days. And gives me a little spending money.
But that isn't the point. Adults in my life who have been in the same job for the last 10+ years keep telling me to "pound the pavement" and just call up companies I want to work for to ask if they're hiring. They don't seem to understand that's not how it works.
You can find out if they're hiring with a google search. Calling them doesn't show interest anymore, it shows that either A. you're technologically inept or B. you don't follow instructions, because most job posts these days say "No phone calls please."
And there's also the fact that a simple google search can pull up all sorts of information about you. That "funny" picture you took in college that you didn't change the privacy settings on when Facebook changed its policies? They can see that. The embarrassing video of you in a middle school production your friend's mom put up years ago? They can see that. Every tweet that you didn't bother to spell check or read back after you typed it? They can see that.
I don't think I have any horrible pictures on Facebook or Instagram, and I don't embarrass easily. But the twitter thing? Oh. That scares me.
Two of my minors in college were professional writing and social media marketing. For professional writing, I learned the ins and outs of grammar. In social media marketing, I learned about the damaging effects of a misspelled tweet or ungrammatical post. I've tried to be better about this recently; I do still every once in a while hit the send tweet button before I catch the mistake, then delete it and re-post it correctly.
It also doesn't help that over the last few years, I've tweeted from 10 twitter accounts. Six of them I shared with my best friend Claire as a part of the transmedia experience for the show we co-created, All Or Nothing. Two of them were for clubs at school, and when I passed them down to the next publicist, they were all but abandoned. The remaining accounts are the one for the magazine I work for, and my personal twitter.
On one hand, I would hope that they would only look at my personal twitter, as it's the only one I'm the sole author of. It's been maintained consistently, and it's the longest running of the accounts. But I'm also much more careful with the other accounts- they're for a brand, not just me talking about my life. I read them over multiple times, often reading them aloud to someone near me to make sure it sounds good and isn't crossing any lines. For my twitter, I'll write it, read it over once for mistakes, and send. Who cares? No one reads my twitter anyways.
Even though I more carefully craft my posts on the other twitter accounts, my co-owners are not always so careful. I remember when I went off to DPI last summer, I told Claire I probably wouldn't have time to do social media stuff for All Or Nothing, so she was solely in charge. It was probably the worst time for me to leave too, as I left a week after the trailer dropped, a week and a half before the show started airing, and I was gone for a month. So I left all of the last-minute pre-show hype AND the first few weeks of promoting to her. I remember getting so frustrated when I went on twitter and saw misspelled tweets, tweets not tagging people who we quote, etc.
I don't want the causal nature of my own twitter, or the mistakes of others on our shared twitters, to reflect poorly on me. Even writing a blog seems like a risk. I should probably proof it more carefully than I do. There is probably an error or two in quite a few blog posts, especially the old ones that I wrote in college. I usually didn't even proofread those because we weren't being graded on technical stuff. It was about the consistency of doing it, the quality of writing, and the comments we left on each other's blogs.
Having an online presence is a risk. But you can't not have one either. Especially if you want to do something under the marketing umbrella, which I do. They want to see what you do. But also, I'm not a popular person. My photos don't get hundreds of likes. Not because they're bad photos- but because I am both not popular on my own and not employing marketing strategies to get more likes. Social media is fun. Unless used as a measurement for marketing, I don't see the value of likes- they do not validate my existence. But I worry employers may not see it that way.
How can she market a brand when she can't even market herself?